Palmolive Ultra Strength is working with and actor, father and cookbook author Freddie Prinze Jr.. Together they have created a series of “Messipes” – a.k.a messy recipes – to help families make mealtime more memorable and the clean-up easier.

“We’re thrilled to work with a devoted dad and foodie like Freddie Prinze Jr. to help bring families together and make memories at dinner time,” said Anne-Marie Motte, vice president, North America home care, Colgate-Palmolive. “Palmolive Ultra Strength Dish Liquid’s new max strength formula instantly cuts through grease, so there is more time to enjoy dinner moments with the family and less time worrying about cleaning up even the dirtiest baked on mac and cheese.”

Messipes’ inspiration from Prinze are featured on Palmolive’s Facebook page.